Reviving Thoughtful Design: An Extensive Packaging Expedition
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During my time at Enesco, I thoroughly enjoyed working on the packaging design project for Beatrix Potter. It was a fulfilling creative journey that allowed me to delve into her classic illustrations and stories.
The creative process was both challenging and rewarding. We aimed to modernise the design while respecting the original artwork's charm. Additionally, we explored sustainable materials and practices, which added depth to the project. I aimed for the packaging to seamlessly complement the illustrations without overshadowing them. To achieve this, we opted for a minimalist design approach that served to accentuate the artwork.
What excited me the most was creating packaging that could connect with different generations. It was satisfying to know that our designs could resonate with both young and older audiences. Every step in the process was aimed at reviving the timeless magic of Beatrix Potter's world for a new era. It was a creative adventure grounded in design innovation and the art of storytelling.
Crafting Enchanting Packaging Designs
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Essentially identical to the aforementioned.