Revitalising Sensible Print: A Comprehensive Rebranding Journey
During my tenure at Creative Lakes, I undertook a rebranding project for Sensible Print. The primary goal of this endeavour was to create a clean, visually appealing design concept that adhered to both the company's guidelines and contemporary market trends. This comprehensive rebranding effort encompassed the transformation of the logo and tagline, as well as the development of business cards, leaflets, flyers, social media posts, comp slips, letterheads, and a revamped website.
To breathe new life into the logo and tagline, we modernised and refreshed them to better resonate with the client's target audience, emphasizing the importance of an eye-catching tagline. Additionally, the client specifically sought a leaflet design that effectively showcased the full range of services offered. My approach involved the use of striking imagery and concise yet engaging language to elegantly convey a wealth of information.
Leveraging my experience, I strategically composed the leaflet to guide readers seamlessly through its content. Furthermore, I was entrusted with crafting a compelling headline, incorporating the logo, and creating effective calls-to-action when designing the leaflet. These elements were strategically placed to promote the company's enticing offers for free office printers within magazine inserts.
Beyond Boundaries: Redefining Their Brand and Website Experience
I was tasked with updating the Greenwave branding and website to better reflect their company ethos. This is a company with a strong personality who wanted something 'quirky' as they wished to ward off anyone looking for Ye Olde Accountancy Firm, and instead target Entrepreneurs. With this in mind I dove into understanding what the company stood for, who they serve and what 'quirky' actually meant to them.
This process began by crafting some abstract logos to flush out what they liked and didn't, which included a waves, sun and shore design, plus a fat glossy G. The feedback was to merge the concepts, and to include the green from their previous branding.
By combining these elements I was able to finalise a design that featured a sleek wave with touches of green and blue, while keeping a recognisable G shape inspired by the Fibonacci sequence.
With the branding completed, I turned to building out a new website in Webflow. I wanted to keep some of the quirkiness that they desired, but also balance it with simplicity and sophistication, ensuring it was easy to navigate and visually appealing.
Once the logo and website was completed, I then also created email signatures and social media banners.
With these updates, Greenwave's new logo and website now better conveys who they are, what they do and what they stand for.Leveraging my experience, I strategically composed the leaflet to guide readers seamlessly through its content. Furthermore, I was entrusted with crafting a compelling headline, incorporating the logo, and creating effective calls-to-action when designing the leaflet. These elements were strategically placed to promote the company's enticing offers for free office printers within magazine inserts.
Curbsy's Evolution: From Real Estate to Pioneering Website Design
Further Details:
During my tenure with Curbsy, I embarked on a transformative rebranding journey. The primary objective was to pivot from a real estate focus to a cutting-edge website design company. This ambitious endeavour aimed to craft a fresh, visually captivating identity while staying true to our core values and aligning with the latest industry trends.
This comprehensive rebranding initiative encompassed a complete overhaul of our brand identity, including a new logo (& simplified favicon). Furthermore, we embarked on crafting a comprehensive set of promotional assets, including responsive website design, new set of brand guidelines, the creation of captivating illustrations and imagery, management of social media accounts and content creation, as well as establishing a HubSpot account to enhance our online presence.
The logo creation process was an enjoyable journey that involved melding the Directors' concepts with my own ideas to arrive at the best solution. I collaborated closely with them from the initial design concepts to the refined design. Developing the brand guidelines proved to be a seamless process as I meticulously progressed through each page, defining the colour palette, typography, and logo usage. The brand guidelines were thoughtfully crafted to encapsulate these elements, and this was also evident in the final website design. To meet Curbsy's desire for distinct and personalised imagery, I proposed the creation of unique illustrations that would authentically represent their identity. These art pieces are characterised by their simplistic elegance, and contemporary aesthetics, making them truly one-of-a-kind and in harmony with current design trends. This creative approach added a distinctive touch to Curbsy's visual identity, eschewing the use of stock imagery.